Most health messaging targets the conscious mind with logic and education.
Meanwhile, it’s the unconscious mind that runs the show, responsible for 95% of our behavior!
As the world speeds up with technology, our brains are under even MORE pressure to filter out noise and use mental short cuts… PLUS, we now know our emotions drive ALL our decisions!
So, now what?
engagedIN designs communications for YOU to reach the 95%… communications built on authenticity, trust, and value, because THAT is what works.
We use a scientific, brain-based approach. We use emotions, mental models, attention hierarchies, analogies, and heuristics so your audience feels heard, seen, and met.
We architect your communications with influence from the Fogg Behavior Model (our behavior design guru), + our extensive library of neurological and behavioral evidence, i.e. “brain rules”, for messaging that supports action and behavior change.
Some ways we have been “engaged in” communications:
- communications strategy
- behavior analysis and recommendations of current collateral
- behavior design sessions/workshops for communications
- content writing/editing/architecture