(Four-week live support with 8-week access)
April 14 – June 9, 2016
This four-week, personalized course places you in a small design “club” of up to 15 behavior designers like yourself, under the weekly LIVE guidance and instruction of Kyra Bobinet, MD MPH. This course is perfect for professionals—like clinicians, performance coaches, or product designers—who change others’ behavior, as well as executives and leaders who are working on their own peak performance.
The structured week-by-week process hones your ability to target behaviors, apply four rounds of design skills and iteration, and gain valuable live feedback on how to tweak your designs. You will develop skills in how to set behavior triggers, apply brain science techniques, and design your way back from relapse into old habits.
You will receive design tools and templates that you can use again and again for future design projects. You will have access to short how-to videos that give instruction and pointers on how to design for each prototype. You will also get special master skill lessons in areas of your choosing and tailored content for the design questions you pose—shaping the course in real-time with your actual project and interests.
You can choose how fast or deeply you go and match your schedule as you have access to the course for a full eight weeks. Suggested time investment is up to 1 hour of videos and design tools with 1-3 hours of practice and 1 hour of Live Q+A call with Dr. Bobinet and your design club.
You will practice these skills and techniques using short videos and our gorgeous PDF toolkits:
[Unit 1] Designing for Emotion: inspires motivation and avoids negative emotions that kill behavior change efforts
- Root behavior template
- Emotional mine-map
- Self-image brainstorm
- Self-triggering prototype
[Unit 2] Fast Brain-Slow Brain Design: works with how the brain filters, short-cuts, pays attention, and then takes action
- Fast brain behavior template
- Friction ideation exercises
- Friction removal exercises
- Speed controlling prototype
[Unit 3] Aligning Past Self with Future Self: closes the gap between what Past Self prescribes and what Future self will do
- Profiling Future Self
- Brainstorm Future Self designs
- Self-triggering in layers
- Catching Future Self prototype
[Unit 4] Hidden Design Secrets for Behavior Change Relapse: designs to solve for the inevitability of relapse—for refreshing behavior change
- Mapping the behavior change journey
- Identifying expiring behaviors before they relapse
- Designing to recover from relapse
- Relapse and reboot prototype
Your Fearless Leader
When it comes to health engagement, Dr. Bobinet has 5 words of advice: be caring, authentic, and useful. As the CEO-founder of engagedIN, a behavior design firm sprouted out of Stanford, Kyra is devoting her life to helping people crack the code of how, what, and especially, WHY we engage in things.
Kyra has founded several healthcare start-ups, spanning behavior health, population health, and mobile health. She has designed behavior change programs, big data algorithms, billion dollar products, mobile health apps, and evidence-based studies in mind-body and metabolic medicine. All of her designs, whether for at-risk teens or seniors, are rooted in the belief that true caring is our greatest value.
Dr. Bobinet currently co-teaches courses at Stanford School of Medicine on patient engagement and empowerment, and health design with Dr. Larry Chu, founder of MedicineX. She also studies in Dr. BJ Fogg’s Persuasive Tech Lab at Stanford, to whom she gives absolute credit as the founder of “behavior design”.
Dr. Bobinet received her Masters in Public Health at Harvard University, specializing in Healthcare Management, Technology-enabled Behavior Change, and Population Health Management. She received her medical degree from the UCSF School of Medicine.
Well Designed Life Course- Professional, Expert-Guided