(Four-module course with 8-week access)
Content available upon registration for 60 days.
This self-paced, four-module course offers a structured week-by-week experience that you can use to design for any behavior you want to change. You will get tons of design tools and gorgeous templates to download for future designing, along with short tutorial skill videos that you can watch anytime. You also will get master skill sprints that take you deeper into special interest areas such as how to design for boosting motivation.
You will practice these skills and techniques using short videos and our gorgeous PDF toolkits:
[Unit 1] Designing for Emotion: inspires motivation and avoids negative emotions that kill behavior change efforts
- Root behavior template
- Emotional mine-map
- Self-image brainstorm
- Self-triggering prototype
[Unit 2] Fast Brain-Slow Brain Design: works with how the brain filters, short-cuts, pays attention, and then takes action
- Fast brain behavior template
- Friction ideation exercises
- Friction removal exercises
- Speed controlling prototype
[Unit 3] Aligning Past Self with Future Self: closes the gap between what Past Self prescribes and what Future self will do
- Profiling Future Self
- Brainstorm Future Self designs
- Self-triggering in layers
- Catching Future Self prototype
[Unit 4] Hidden Design Secrets for Behavior Change Relapse: designs to solve for the inevitability of relapse—for refreshing behavior change
- Mapping the behavior change journey
- Identifying expiring behaviors before they relapse
- Designing to recover from relapse
- Relapse and reboot prototype
Your Fearless Leader
When it comes to health engagement, Dr. Bobinet has 5 words of advice: be caring, authentic, and useful. As the CEO-founder of engagedIN, a behavior design firm sprouted out of Stanford, Kyra is devoting her life to helping people crack the code of how, what, and especially, WHY we engage in things.
Kyra has founded several healthcare start-ups, spanning behavior health, population health, and mobile health. She has designed behavior change programs, big data algorithms, billion dollar products, mobile health apps, and evidence-based studies in mind-body and metabolic medicine. All of her designs, whether for at-risk teens or seniors, are rooted in the belief that true caring is our greatest value.
Dr. Bobinet currently co-teaches courses at Stanford School of Medicine on patient engagement and empowerment, and health design with Dr. Larry Chu, founder of MedicineX. She also studies in Dr. BJ Fogg’s Persuasive Tech Lab at Stanford, to whom she gives absolute credit as the founder of “behavior design”.
Dr. Bobinet received her Masters in Public Health at Harvard University, specializing in Healthcare Management, Technology-enabled Behavior Change, and Population Health Management. She received her medical degree from the UCSF School of Medicine.
Well Designed Life Course- Self-Guided