Don’t listen to what people say, watch what they do.
We don’t (fully) believe what people say in market research…because, in traditional market research, respondents are typically speaking from their conscious mind…then, as they return to “in-real-life” mode, it’s their unconscious mind that drives 95% of their behavior.
So, we have created a neuroscience-based set of methods to do BETTER market research…because we want you to have “Aha!” moments that are real, reliable, and predictive.
Oh, and we also analyze everything from existing research you may already have, existing research in published literature, or original research we do for you, using the SAME behavior and neuroscience principles.
It may sound cheesy, but we actually really DO CARE that you don’t waste your time or money building products on weak, or fleeting, insights that come from the conscious brain… and that you build things that WORK!