How do we approach behavior change?
It’s SUPER SIMPLE. We bring together science + design to get engagement.
STEP 1: Bring on the Science!
- Dr. BJ Fogg’s Behavior Design Model. Why? b/c he’s a genius. (Behavior = Motivation + Ability + Trigger)
- Our extensive Behavior Library full of the latest key findings from neuroscience, behavioral, and psychological research
- Our neuroscience-based market research methods if additional insights are required
STEP 2: Add in the Design!
Then we point all of this intelligence at the behavior you are trying to change, the people you are trying to engage, or the problem you are trying to solve and… VOILA!
You get your better product roadmap, communication campaign, user insights or engagement strategy… and all the fame and fortune it brings.