We want to see a healing system where people are not objects, hospitals act more like spa retreats, medicines taste more like gummy vitamins, and love informs all actions.
engagedIN, a behavior design firm, uses behavior + neuroscience + creativity to solve some of the trickiest engagement and behavior change issues in the health and wellness industry. With deep healthcare expertise, Midwest common sense, and Harvard + Stanford training, our designers innovate solutions for our clients who span Fortune 100, senior living, federal government, health tech, athletics, and retail fitness.
Enough of this “you build it and they don’t come” stuff!
Kyra Bobinet MD, MPH
Fearless Leader & Insatiable quester
When it comes to health engagement, Dr. Bobinet has 5 words of advice: be caring, authentic, and useful. As the CEO-founder of engagedIN, a behavior design firm sprouted out of Stanford, Kyra is devoting her life to helping people crack the code of how, what, and especially, WHY we engage in things.
Kyra has founded several healthcare start-ups, spanning behavior health, population health, and mobile health. She has designed behavior change programs, big data algorithms, billion dollar products, mobile health apps, and evidence-based studies in mind-body and metabolic medicine. All of her designs, whether for at-risk teens or seniors, are rooted in the belief that true caring is our greatest value.
Dr. Bobinet currently co-teaches courses at Stanford School of Medicine on patient engagement and empowerment, and health design with Dr. Larry Chu, founder of MedicineX. She also studies in Dr. BJ Fogg’s Persuasive Tech Lab at Stanford, to whom she gives absolute credit as the founder of “behavior design”.
Dr. Bobinet received her Masters in Public Health at Harvard University, specializing in Healthcare Management, Technology-enabled Behavior Change, and Population Health Management. She received her medical degree from the UCSF School of Medicine.
When she’s not geeking out on neuroscience literature, you can find her engaged in her kids, minimalist eco design, and surfing.
Kyra’s point of view:
My adventures have taught me: engagement is everything; if we are engaged in our life, we are alive… we have the awareness to face the truth of our behaviors and invest in our well-being. Health is a by-product.
I believe that we are entering a new era of business that understands, activates and resonates with human engagement. This new business strategy, based on transparency, honesty, and real human emotion, is and will be more profitable and produce more benefit than prior models based on superficiality and exploitation.
We as humans are neuro-engineered to detect authenticity, value, and meaning. This is where success will reside.”
Behavior Designer, Peak Performance
Cynthia is a former member of the US Women’s Volleyball Team with a degree in Political Science from Stanford University. Her academic focus was conflict management and resolution with an emphasis on the psychological barriers to change.
As a professional athlete, she lived and breathed peak performance. Her experience as a leader and a captain in team environments, with members from diverse cultures and nationalities has ignited her curiosity around how to effectively steer people towards constant improvement. By dedicating her life to designing behaviors that push herself and her teammates to the highest level of physical and mental preparation for international competition, she has immersed herself in researching the gap between what people say they want to do and what they actually do.
After attending BJ Fogg’s Persuasion Boot Camp, she became fascinated by how the behavior design framework explained so much about her athletic journey, and how the same tools could be translated for success in other areas.
With a passion for empowering people to make meaningful changes in their lives, Cynthia is now pursuing an M.A. in Clinical Counseling & Applied Psychology with an emphasis on leadership, team building, and interpersonal dynamics.
Cynthia’s point of view:
I love learning what drives human behavior, and how we can leverage it to help people reach their potential.
Neuroscience principles, along with Behavior Design, helps us, as humans, to leverage the patterns of our conscious and unconscious mind as we work to bridge the gaps between what we say we hope to do and what actually gets done on the path to bettering ourselves.”
Behavior Designer, Neuroscience Translator
Keenan is a UC Davis graduate in behavior neuroscience where he played club volleyball. Keenan has conducted lab research on the effects of oxytocin on stress and anxiety. He also worked at the Salk Institute for Biological Sciences studying the effect of adult neurogenesis in learning and memory. Over two years at the Salk, volunteered extensively in clinical settings, observing surgeries, the emergency medicine, and primary care.
But after applying and getting into medical school, Keenan started to reflect on what he really cared about: getting people to engage in their health. So, he found and contacted Dr. Kyra Bobinet. After speaking to Kyra it was clear to him that using neuroscience and design thinking to create real, sticky, behavior change was the missing ingredient—and his true passion in healthcare.
Keenan’s point of view:
“The brain is unfathomably complex and it is awe-inspiring to really delve how simple connections can create the most complex behaviors. My experience with engagedIN has shown me that by understanding it’s most generalizable and core functions we can deshame failure, reframe success, and create sticky change. The most powerful statement for understanding behavior change is the simple thought: ‘That’s just my brain being my brain!’”
Wyatt Potter, MS, PhD
Behavior Designer, Neuroscientist
A learning and memory neuroscientist devoted towards understanding and developing tools to support intentional changes in the mind (self-directed neuroplasticity) that produce lasting positive shifts in behavior (neurobiological correlates). Through explorations in contemplative practices, leadership development, and compassion training, Wyatt bridges the gap between behavioral neuroscience, effective behavior design, and our clients.
With a scientific background rooted in biomedical engineering design, neuroplasticity of health and disease, and translational neuroscience research, Wyatt leverages his scientific experience towards enhancing the effectiveness of human engagement to bring positive change to our clients and the world.
Wyatt’s point of view:
The mind is always changing in response to everyday experience, often without our intentional input. By enacting intentional change in our approach to life, we alter the neurobiological correlates of those actions…the result is lasting behavioral change in a direction of choice.”
Stephanie Shorter, PhD
Behavior Designer, Mind-Body Neuroscience
Stephanie’s work is at the intersection of neuroscience data and mind-body practices that encourage greater cognitive, emotional, physical, and social wellness. Originally trained as a behavioral neuroscientist and cortical electrophysiologist (an electrode-wielding spelunker of frontal cortex), she was a research professor at Vanderbilt University, publishing studies on visual perception, attention, and movement control before shifting her research focus to contemplative neuroscience.
Stephanie began studying the benefits of yoga and meditation and led national workshops and trainings on how these practices change the nervous system to support sustained behavioral change. A passionate believer that individuals can transform through contemplative practice and intentional behavior design, she also serves as the Associate Editor of a United Nations-affiliated publication about social change, Kosmos Journal.
Stephanie’s Point of View
Beyond applied neuroscience, positive psychology, introspection, compassion training and peak performance, there is this next-level alchemy called behavior design. And it’s a gamechanger by empowering people to harness their attention, work with their existing mental operating system—the good, the bad, and the ugly—and consciously design the lives they want to live.”
Behavior Designer, Data Scientist
Ceslee loves the study of complex socio-technical systems like healthcare and dreams of a day when all people have access to safe, affordable, quality, patient-centered care. A Stanford graduate, she studied Sociology with a focus in Healthcare Delivery Systems, Policy, and Innovation. An internship at the Health Resources and Services Administration, Office of Health IT & Quality, led her to pursue a funded seniors thesis on a data mining approach to targeting patients for care coordination.
From there she was hooked on data! Her aim is to leverage data science, behavior design, and human-centered product design to architect delightful data products in the healthcare space. Currently she’s employing this “behavior design x engineering” lens to deliver value at the intersections of people and technology, designing and building human-centered data products.
Always one to have an eye toward the future, she can’t wait to lead a new generation of human-centered healthcare analytics towards Learning Health Systems, and ultimately, show the world that big data can be used for good.
Ceslee’s Point of View:
From the circulatory system to the VA Healthcare system, I see the world through systems. It’s not enough to build brilliant technologies, we must develop true interfaces with both compelling technical and behavior design that plug-in seamlessly to health systems. Ultimately, this socio-technical integration will be the foundation of truly high tech for “high touch” care.”
Sanity conservationist & organizational guru
The glue that holds the team together, Diedra keeps engagedIN organized and up to speed. A total lifesaver and possible saint, we’re not ashamed to admit we’d be lost without her. She keeps us running like a well-oiled machine, and makes sure every client gets the very top tier of service. When she isn’t saving us, she is growing an organic garden to fuel her foodie obsession.