A neuroscientist, a designer, and an engineer walk into a bar…
Kyra Bobinet, MD MPH
CEO and founder
When it comes to health engagement, Dr. Bobinet has 5 words of advice: be caring, authentic, and useful. As the CEO-founder of engagedIN, Kyra devotes her life to helping people crack the code of how, what, and especially, WHY we engage.
Kyra has founded several healthcare start-ups, spanning behavior health, population health, and mobile health. She has designed behavior change programs, big data algorithms, billion dollar products, mobile health apps, and evidence-based studies in mind-body and metabolic medicine. All of her designs, whether for at-risk teens or seniors, are rooted in the belief that true caring is our greatest value.
Dr. Bobinet teaches at Stanford School of Medicine on patient engagement and empowerment, and health design with Dr. Larry Chu, founder of MedicineX. She has studied in Dr. BJ Fogg’s Persuasive Tech Lab at Stanford, whom she credits as the founder of “behavior design”.
Dr. Bobinet received her Masters in Public Health at Harvard University, specializing in Healthcare Management, Technology-enabled Behavior Change, and Population Health Management. She received her medical degree from the UCSF School of Medicine.
When she’s not geeking out on neuroscience literature, you can find her hiking on her land, studying bird behavior, and meditating.
“Engagement is everything; if we are engaged in our life, we are fully alive…we have the awareness to face the truth of our behaviors and invest in our well-being. Health is merely a by-product.”
Chief Technology Officer
Brian Garcia is a 15-year technology executive known for innovation and user-centered design of health and wellness software products. As a leading voice in the industry, he has promoted the power of combining design and technology in healthcare.
Now, Brian joins engagedIN for one reason—to add our neuroscience power to his design and technology background—as a trifecta of behavior change for our customers’ solutions. Brian is responsible for our product and technology services including product management, engineering, platform design and development, and architecture.
Garcia most recently served as Chief Technology Officer of Welltok, growing their health optimization platform revenue by over 70% year-over-year. Prior to Welltok, Garcia was Chief Technology Officer for Healthagen, a subsidiary of Aetna, where he led technology strategy across multiple business units in both growth and start-up phases. One of Garcia’s key accomplishments was developing Healthagen’s award-winning platform to combine claims and clinical data sets to create a holistic patient view and inform clinical decisions. During his tenure with Aetna, Garcia held several senior technology leadership roles, including chief architect, and created an integrated suite of solutions driving the health payer business that improved efficiencies and reduced costs by $60 million.
He also does flips on razor sharp devices. No big deal.
“Technology often intrudes in our lives, not improving our experience but creating new friction in what we do. Design and technology must coexist to take complexity and deliver simplicity and a delightful experience to the user that feels like magic.”
Behavior Design Lead, Product Design Manager
An expert in understanding the human mind/human behavior, Keenan studied behavior neuroscience at UC Davis. He conducted lab research on the effects of oxytocin on stress and anxiety and worked at the Salk Institute for Biological Sciences studying the effect of adult neurogenesis in learning and memory. Over two years at the Salk, he volunteered extensively in clinical settings, observing surgeries, emergency medicine, and primary care.
When he’s not debating the subtleties of the human brain, he’s coaching volleyball or surfing waves.
“The most powerful statement for understanding behavior change is the simple thought: ‘That’s just my brain being my brain!’”
Design Services Lead
Andrew rejoins engagedIN to create solutions for some of the trickiest engagement issues faced by industry leaders in health and wellness. Andrew is responsible for engagedIN’s design services vertical overseeing projects and programs for our customers ensuring that the latest neuroscience, psychology, and design best practices are integrated into every stage of development.
Previously, Andrew was a founding member of Lucid Performance, a platform that provides mindfulness and mental training to consumers at scale. While with Lucid, he oversaw content production and business development working with Fortune 500 companies to bring peak performance training to their employees and customers.
Andrew started on the path of behavior design at Stanford University where he studied under Dr. BJ Fogg while splitting research time between the School of Medicine and the Persuasive Technology Lab.
When he’s not designing solutions for clients, he can be found fielding questions about his height (6’9”), and whether he used it to the fullest potential (yes, I played basketball at Stanford). He continues to put his height to good use dusting the tops of refrigerators, grabbing things off of tall shelves, and providing a spectacle for people walking the streets of New York.
“Why do people do what they do? Why don’t people do what they want to do? How can we create designs to help people live happier and healthier lives? Those are the questions that drive my curiosity for neuroscience, psychology, and design.”
Simone takes our ideas and brings them to life – on screen and in your hands. A USC graduate, she uses creativity, story-telling, and empathy to create digital experiences that engage users – like this website, for example.
When she’s not glued to her Wacom tablet, she’s studying typography, watching Seinfeld reruns, or chipping away at her goal: 100 countries before she’s 30.
“I set apart my design strategy by asking, how will the brain react when I put this in front of it? It’s my starting point, and everything else flows from there.”
Jacqueline Overton, PhD
Behavior Designer, Neuroscience Lead
Across many research pursuits, Dr. Overton has designed behavioral tasks that uncover sensory, motor, and cognitive functions with an eye toward the larger benefit for public health. With her neuroscience PhD from UC Davis and BS in cognitive neuroscience from UC San Diego, Jackie has studied the brain intensively for over a decade. She has made discoveries in age-related changes of how the brain processes sound as well as studied temporal processing in aging primates and designed 3D printed custom implants to improve their brain surgeries.
Oh, and she’s also a cake-decorating ninja, makes her own jewelry and has a brown belt in judo and Muay Thai.
“I am passionate about learning what processes underlie the decisions we make—and how that makes us who we are.”
Executive Assistant, Events Manager
Hayley Kirksey is the glue that holds the team together. She keeps engagedIN running like a well-oiled machine. A total lifesaver and organizational wizard, she ensures every one of our clients gets the very best service. Hayley is also our coordinator for all events and design workshops at CHANGE, the 160-acre engagedIN facility in the Santa Cruz Mountains.
When she isn’t saving us from scheduling nightmares, she’s traveling in search of the world’s best beaches.
“Creating in-person experiences is essential in the world of constant digital communication. My goal is to design a space for people to connect with each other and spark their innermost creativity.”
Melissa is passionately interested in the mental, physical, emotional & spiritual aspects of being human. She has a degree in Psychology, holds a Life & Health Insurance license, and is a Licensed Massage Therapist. On any day, you can find her dancing, doing yoga, cuddling animals, being outdoors, meditating, and reading anything she can get her hands on. Oh and she’s hooked on Seinfeld and Golden Girls – which probably explains her killer sense of humor.
“I love engagedIN’s attitude of iteration, compassion, egoless-ness, and resilience.”
Jeff Kreisler is just your typical Princeton-educated lawyer turned award-winning comedian, author, speaker, pundit, host and advocate for behavioral science. He uses humor to understand, explain and change the world. He authored a Boston Globe bestseller and recently co-wrote a behavioral economics book with Dan Ariely.
When he was 19, he taught English to Russians in Moscow. He apologizes for all the trouble that’s caused.
“I believe humor can help us understand, explain and change the world. That and science. Also psychology. Which is science. And love. Love is good, too. Really, if we all just get more sleep we’ll be fine. I have kids.”
Neuroscience Design in Education
A veteran of putting up with our CEO, this is Julia’s second start-up journey with Dr. Bobinet—having been coaxed out of her idyllic life by the compelling mission of engagedIN. Julia uses her big brain to manage our daily business infrastructure. She also leads our corporate giving effort to design a neuroscience-based training for students to empower them in designing their life.
Fun fact: Julia met her husband at a Buddhist retreat while they were both volunteers—and now lives in the beautiful hills of North Carolina with their two angelic kids.
“My burning desire is to understand the mind and listen to the heart. I love this work, especially our blossoming program for teens, because it offers practical tools to do both.”
Who are we? We are a behavior neuroscience design firm squarely focused on scalable behavior change solutions. We’ve achieved it, not just designed it. We leverage decades of intensive 1:1 behavior change experience combined with large-scale intervention designs that yielded engagement and efficacy.
We are fortunate to “work” – if you can call it that – on 160 acres of land in the beautiful Santa Cruz mountains of California. We call our habitat CHANGE, and draw inspiration and creativity from majestic redwoods, coveys of quail, and acorn-munching deer.
We believe our land is meant to be shared with like-minded changemakers. Please join us for an on-site workshop, farm-to-table community dinner, or request a tour.