While most of our work is on top-secret NDA lockdown, here are some stories we can proudly share.
How do we build a non-threatening app for people managing chronic illness?
Health IT Leader
A savvy health IT leader earned the right to create champion a new project within a major Fortune 500 company. Our fearless leader was given a rare opportunity to think creatively about how to support those struggling to manage chronic conditions. He longed for a product that felt human, helpful, and hopeful for those who had been suffering alone for too long.
With a lean team of designers and developers by his side, our leader envisioned a mobile app for patients with chronic condition that increases adherence and clinical outcomes, but felt lost when it came to changing patient behavior and easing their pain.
He called upon us to conduct develop a theory of change. We used our neuroscience-based market research approach to focus on health engagement apps and generate a behavioral product strategy and design. Using what their learned of the emotional experience of patients, we developed mobile app personality and wrote the in-app copy to create the personal touch and tender care the patience craved.
With the help of our team, our fearless leader was able to turn his vision into an innovative chronic condition management mobile app through the full product design lifecycle and app store launch. But that wasn’t enough, our leader dreamed of an app that was constantly learning and growing. We worked alongside him to develop user testing strategies and prioritize feature development to align with novel insights generated from the unconscious of chronic condition patients.
How do we design for a better office environment?
Fortune 500 Retail Store
A brave and innovative executive at a Fortune 500 retail company could sense that his team of thousands were missing something from their working environment. Our hero was tasked with growing his team by the hundreds at a monthly clip and he worried at this pace and scale he would lose his sense of how his team was experiencing their work.
It seemed an unsolvable mystery to figure out what his people needed from him to attract and retain top talent, really engage them in their work, and align the working environment with their values.
The hero’s mission was to identify opportunities to improve employee experience through value alignment, but he knew he did not have the bandwidth or the tools to do it alone.
Our hero’s noble quest pulled on our heartstrings and we worked with him to conduct neuroscience-based research of company employees. Our goal was to identify the hidden elements of the workplace environment that were contributing to both alignment or misalignment of employee and employer values.
How do we change people’s behaviors to alter electricity usage?
Fortune 500 Company
A spirited consultant inspired by a book that opened her eyes to the science of the mind was working with a heavily regulated Fortune 500 company undergoing a new round of government regulated rate changes that their customers weren’t likely to love.
Feeling the weight of the new regulations, our champion saw a glimmer of hope to improve the customer experience if she could use the science of the mind to understand their values and emotional reactions to the changes. To co-design solutions to help reduce and shift energy use during peak hours to help decrease costs and energy demand on the statewide grid.
Our champion shared with us the opportunity to help those most impacted by the regulations and we devised a plan to co-design solutions to help reduce and shift their behaviors to decrease their costs. We worked with our champion to facilitate customer co-design sessions in three target markets to elicit from customers how they would design realistic and adoptable rate and behavior change solutions for members of their community.
By allowing the customers to be the experts of their own experience and listing with an empathic ear, we uncovered nineteen neuroscience-based design targets generated by customer designs. The customer creativity fostered in the workshop helped our champion consultant and company leaders prioritize and refine the products, services, and communications they develop to support their customers in light of new regulatory changes.
How do we create a product that people actually use to track health?
Digital Health Company
A digital health company seeks recommendations and mock ups for product improvement.
Increase product engagement to help users see improvement in exercise and health habits.
Design recommendations and mocks based on predictive neuroscience patterns.
Changed internal design implementation and provided scientific evidence base of product design decisions – changed design team strategy.
How do we get patients to take their medication regularly?
Fortune 500 Pharmaceutical Company
A Fortune 500 company seeks to explore medication adherence solutions.
Design a product that moves the needle on medication adherence with a multifaceted tool and connected devices.
Conduct market research, literature review, and competitive analysis to support the design of a multifaceted tool that supports medication adherence.
Research informed the initial design mocks for a new product, and a team embed allowed for scaffolding through the product build.
A little neuroscience…
We constantly design for the subconscious layer of human behavior. To see for yourself, check out these examples of how the subconscious mind operates:
In one study, people who were subconsciously primed with words related to old age walked much slower down a hallway than control subjects. This is called the Florida Effect.
HOW WE USE THIS
This is just one example of brain heuristics that engagedIN uses, or neutralizes, when we design market or clinical research studies to remove artifacts, or even reveal the inner workings of the subconscious on study results.
Look at the words below and say out loud the color of each word as you go along (and not what the word actually says).
Tricky, right? That’s because your subconscious mind has an automatic response – reading the word – that interferes with your conscious effort to read the color of the word.
HOW WE USE THIS
At engagedIN, we call this fast brain-slow brain, which basically means that we design for where the unconscious brain will dominate the conscious brain—and work this understanding into every layer of the products and communications we create with customers.
In a study on decision-making, a group of women were asked before a series of blind speed dates if they would rather know:
Their date's background - his photo, his career, hobbies, criminal record, etc.
How much the previous woman enjoyed her date with him
100% of women wanted the background information. But! The results showed that knowing other women's experience is a much stronger predictor that the next woman would enjoy the same date. Basically, we believe we are so unique and a great judge of what we will like, when in reality we are predictable and often wrong.
HOW WE USE THIS
engagedIN designs for what people actually do, not what they consciously say they want or like - a critical differentiation in our approach.